The First Transition Era ( Thomas Edison s Motion Picture...

From the early invention of Thomas Edison’s motion picture camera, to the blending of sound with pictures and to now day’s big budget movies; Films have been evolving throughout the 20th century. The main reason for the alteration was due to the rapid advancement in technology. One of the key factors that shapes how we perceive a movie, is its sound. Just by changing the tempo and the volume of score, a filmmaker can make viewers have better interpretation of the movie. Through the course of time, music has been important in movies, even in silent films. Then, in the late 1920’s, the arrival of synchronized sound changed how movies were made forever. After the memorable transition era (1930-1950), arose the Post-Studio-Era (1950-1980) were†¦show more content†¦Due to not having the technology to sync video with dialogue sound together, the music played a significant role in expressing the sailors; in the other words the sound of the film carried the stor y of the movie. The score of the film caught the audience attention by its loud and aggressive sound. (in the title scene, we hear loud marching sound). and the angry emotions of the sailors was portrayed.) There was a lot of use of percussion instruments which created stress and tension to the silent movie. Battleship Potemkin had a massacre scene which was called Odessa steps, where innocent mothers and children were getting killed by the Russian soldiers; that scene had bold percussion sound which came from the bass drums. Throughout the movie, the sound followed the actions of the characters effectively. In battleship Potemkin Emotions of the characters like anger and displeasure were expressed by the orchestral music. For example, in these scene (in the morning scene, we see the displeasure that the sailors were feeling.) There was a change of sound when a character alters their emotion or feeling. Even though, the sound of Battleship Potemkin didn’t have a dialogue, t he movie still managed to create an ominous feeling by using loud live music and effects. Silent film is a milestone in the evolution of film music. After the silent movie era, the first words on screen was heard by usingShow MoreRelatedHistory of Movies1050 Words   |  4 Pagesthe mid 1800’s. The first â€Å"movies† were plays, shows, and musicals. People enjoyed watching these in their free time, but Eadweard Muybridge was the first person to think about putting pictures in motion to make a story. The evolution of the movie went from black and white pictures, to color, sound and finally to 3-D film. So, just think about trying to create the 3D effect or even how movies were created. Directors, artists, and inventors took hundreds of years to create the very first movie, whichRead MoreFtv 106a Essay9564 Words   |  39 Pageshired Muybridge to take pictures of racehorses and prove or disprove this o 1877 – Muybridge built special track with a camera house with 12 electrically operated cameras, and a marked fence along the track to give precise measurements of a horse’s position in each shot → each camera fitted with an electromagnetic shutter that could take photos in succession = he discovered that horses do life all four legs off the ground; this was a huge breakthrough in visual study of motion o He could put theseRead MoreCinematic History Essay2418 Words   |  10 Pagesmoving pictures, started during the ending of the 19th century. The radio was invented around that time, but it was not accessible for home use until later. So the people of that time had to go stage shows to be entertained, such as vaudeville shows, or operas, or plays. Nickelodeons were around then, but they were used in bars, dance halls, and for the wealthy they were used for parlor tricks when guests would visit. Other than that it was books (Kiel 23). As far as pictures wentRead MoreIntroduction to Film Cinema and Literature12137 Words   |  49 Pagessolution in 1877. He arranged a series of still cameras along a stretch of race track and each camera took its picture as the horse sprinted by. The result of the photographs proved Leland Stanford right thereby making him win the bet. But rather than forgetting about the event, Muybridge had a brilliant idea which was inspired by the pictures of the horse. He therefore began taking pictures of numerous kinds of human and animal actions. Those pictures were displayed through the Zoopraxiscope, a machineRead MoreThe Studio System Essay14396 Words   |  58 Pagesfactory that is Hollywood is little understood outside the business. The Hollywood Studio System: A History is the first book to describe and analyse the complete development, classic operation, and reinvention of the global corporate entities which produce and distribute most of the films we watch. Starting in 1920, Adolph Zukor, head of Paramount Pictures, over the decade of the 1920s helped to fashion Hollywood into a vertically integrated system, a set of economicRead MoreHollywood History5698 Words   |  23 PagesMay 2010 [pic] [pic] Foreword 1. The beginning of Hollywood 2. The name †Hollywood† 3. The movie of S. Porter - â€Å"the father of the Story Film† 4. The Hollywood sign 5. The growing film industry 6. The new Hollywood 7. The beginning of the Academy Awards 8. The Golden Age of Hollywood 9. Hollywood during the War Years 10. Stars Conclusion Bibliography Foreword I have always been fascinated by the Hollywood’s world, a world of mixture between realityRead MoreGe And The Industrial Internet6766 Words   |  28 PagesBenchmark Score 7 Table 2: SWOT 10 Table 3: Alternative #1 15 Table 4: Alternative #2 15 Table 5: Alternative #3 16 Table 6: Alternative #4 17 â€Æ' Executive Summary About a decade ago in 2004, GE was hailed as the most valuable company on Earth. But the picture today is not the same. GE is not even the largest in the US in terms of value. Giants like Google and Apple have made huge leaps in terms of value. With the latest industry trends, GE has started realizing that it needs to get much better at softwareRead MoreInnovators Dna84615 Words   |  339 Pages 6:52 PM Page ii 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page iii THE INNOVATOR’S DNA MASTERING THE FIVE SKILLS OF DISRUPTIVE INNOVATORS Jeff Dyer Hal Gregersen Clayton M. Christensen H A R VA R D B U S I N E S S R E V I E W P R E S S BOSTON, MASSACHUSETTS 100092 00 i-vi r1 rr.qxp 5/13/11 6:52 PM Page iv Copyright 2011 Jeff Dyer, Hal Gregersen, and Clayton M. Christensen All rights reserved Printed in the United States of America 10 9 8 7 6 5 4Read MoreHuman Resources Management150900 Words   |  604 Pagesstrategic business contributor. Explain why HR professionals and operating managers must view HR management as an interface. Discuss why ethical issues and professionalism affect HR management as a career field. ââ€"  ââ€"  ââ€"  ââ€"  ââ€"  3 HR TRANSITIONS HR Management Contributes to Organizational Success More effective management of human resources (HR) increasingly is being seen as positively affecting performance in organizations, both large and small. A joint venture between General ElectricRead MoreManagement Course: Mba−10 General Management215330 Words   |  862 PagesStates and throughout the world? How can companies renew and sustain those factors in the face of the business slowdowns and major fluctuations that challenge the longterm continuation of profitable earnings? As we continue to experience the twenty-first century’s economic, social, and political churning, how will these driving factors be influenced by the brutally competitive global economy in which organizations do not have any particular geographic identity or travel under any particular national

In The Experiment, Students Conditioned Planaria To Either

In the experiment, students conditioned planaria to either avoid or approach light. The process included a learning phase and a memory phase for both experiments 1 and 2. The planaria were placed in a plywood track to be trained. Conditioning for approach light was done by shining the light on the planaria for 30 seconds and then turning the light off. When the light was off, air was blown at the heads of the planaria so that they turned around. This process was repeated and trials were recorded for when the planaria turned on their own without the puff of air. The same process was done for conditioning the planaria to avoid light, except the planaria received puffs of air to the head with the light shining on them. The second portion†¦show more content†¦The subjects were either given a placebo or a moderate dose of caffeine; three different memory tasks were then conducted. Though the results showed no evidence that caffeine had an effect on memory, it showed that pe rformance levels were better when subjects had been exposed to caffeine (Kelemen Creeley, 2001). With the information for previous experiments, the basis of this experiment was formatted. The current study, like the previous, also looks at the effect that exposure to caffeine can have on the test subject’s performance. The whole experiment is divided into two parts, experiment 1 and experiment 2. The first portion of the experiment looks at the difference between training planaria to turn around in two different conditions. The planaria were either trained to approach the light or avoid the light by using the positive punishment of blowing puffs of air at the heads of the planaria until they turned around. The second portion of the experiment used the same training conditions as the first portion but looked at the effect the exposure to caffeine had on the planaria, specifically, the number of trials that were conducted to get the planaria to turn around on their own. T he experiment was then conducted after forming two hypotheses, one for experiment 1 and one for experiment 2, to use as a guideline. Based on the current knowledge about planaria and their natural habitat, it can be hypothesized for experiment 1 that it will require fewer trials for

Government Regulation on Media in America Free Essays

The government is the political direction and control exercised over the actions of the members, citizens, or inhabitants of communities, societies, and states. Media is the means of communication, such as radio, television, newspapers, magazines, and the internet which influence people broadly. The mainstream American media information presented to the public viewers is selected by the government. We will write a custom essay sample on Government Regulation on Media in America or any similar topic only for you Order Now Outside of government institutions, no other unit has more influence in determining policy decisions and elections more than the mass media. Although the framers of the Constitution could never have envisioned the increase of mass media that we enjoy today, they were very aware that the press would play a serious role in the growing democracy. It’s no coincidence that freedom of the press constitutes the First Amendment in the Bill of Rights. The media’s role in government goes back to the colonial era, when daily newspapers were the only source of political as well as other news for the colonists. The media has transformed intensively over the past 200 years. Most of the change has occurred since the mid-1990s, with the advent of the Internet and all-news cable television channels. As these and other communication technologies keep on evolving at the speed of light, the role of the media in government will also continue to modify. The Internet has become an immense factor in the media, primarily the major social networks, because it communicates frankly without the filter of editors, publishers, and corporate parents similar to Viacom, Disney, Time-Warner, and General Electric. In a democracy, the free flow of information, ideas, and opinions is vital. The media has three primary responsibilities: setting the agenda, investigating the institutions of government, and facilitating the exchange of ideas and opinions. Elected officials, nonelected government workers, and political candidates spend a considerable amount of time figuring out ways to shape media coverage. The following five techniques are most normally used. Staged events are the most common way to attract media coverage. In 1994, the House Republicans had a â€Å"signing ceremony† on the Capitol steps to launch their â€Å"Contract with America† campaign theme. The event received enormous press coverage. An off-the-record conversation is another technique. Politicians, bureaucrats, and candidates have off-the-record conversations with reporters when they want to propagate certain information, but don’t want that information associated with them. Reporters usually attribute off-the-record comments to anonymous or unnamed sources. Sound byte is where the most elected officials are skillful at giving â€Å"sound bites† (concise and colorful quotes) to reporters. Officials who consistently deliver the best sound bites usually receive the most coverage. New York senator Chuck Schumer is regarded as a terrific source of sound bites. From time to time government officials will float â€Å"trial balloons†, anonymous program or policy thoughts to the press in order to gauge the public’s feedback. Trial balloons allow officials to test ideas or potential appointments without taking responsibility for them. During the recent stem-cell research debate, the White House floated a trial balloon about keeping the controversial research on embryonic stem cells legal, but decided against it after the administration’s conservative base reacted negatively. Last, there is a technique called leaks. Almost every day in Washington, confidential information is passed from government officials to the media. Leakers do this for one of two reasons. First, to cast a negative light on their opponents and second to strengthen their point of view on a particular matter among their colleagues. Investigations in particular tend to be common with leaks. There were so many leaks during the Monica Lewinsky investigation that the leaks themselves became a separate legal inquiry. Although the Constitution promises freedom of the press, the government does regulate various media. Print media are for the most part unregulated, and newspapers and magazines can print almost anything as long as they don’t insult anyone. The Internet has also gone mostly unregulated; despite congressional efforts to restrict some controversial fulfillments. Broadcast media, however, are subject to the most government regulation. Radio and television broadcasters must attain a license from the government because according to American law, the public owns the airwaves. The Federal Communications Commission (FCC) issues these licenses and is in charge of managing the airwaves. The FCC also acts as a police agency of the airwaves, and it can fine broadcasters for violating public decency principles on the air. The FCC can even revoke a broadcaster’s license, keeping him off the air permanently. For example, he FCC has fined radio host Howard Stern plentiful times for his use of profanity. They also fined CBS greatly for Janet Jackson’s â€Å"wardrobe malfunction† during the halftime performance at the Super Bowl in 2004. The government is involved in media doctrines. The Federal Communications Commission has also established rules for broadcasts relating to political campaigns. The equal time rule, which states that broadcasters have to supply the same broadcast time to all candidates for a specific office. The right of rebuttal, which requires broadcasters to make available an opportunity for candidates to reply to criticisms made against them. A station cannot air an attack on a candidate and not succeed to give the objective of the attack a possibility to respond. The fairness doctrine, states that a broadcaster who airs a controversial program is required to provide time to air opposing views. The FCC has not obligated the fairness doctrine since 1985, and some claim that the FCC has taken a lax come up to enforcing the other regulations as well. The government has also regulated ownership of media outlets to make sure that no one broadcaster monopolizes the market. Since the 1980s the government has loosened limitations on media possession, and Congress accepted the Telecommunications Act in 1996 to permit companies to possess even more media outlets. Due to the loosening of tenure boundaries, more and more media outlets are declining under the power of a few colossal corporations, an inclination called media consolidation. The Hearst, Knight Ridder, and Gannett corporations own the majority of the nation’s newspapers, whereas Clear Channel Communications owns numerous radio stations. Huge companies also have the major networks and other television stations. The Walt Disney Corporation, for example, owns ABC and ESPN, along with the Disney Channel, and Viacom owns CBS and MTV. Meanwhile the Rupert Murdoch’s Media Corporation owns all of the Fox channels, several radio networks, satellite television providers, and newspapers in many countries. And Time-Warner owns dozens of magazines, counting Time, Life, and Sports Illustrated, as well as the CNN and Turner television networks. Critics challenge that media consolidation confines consumers’ choices because a small number of companies own all the media outlets. They fight that consolidation is not competitive and that corporate owners might control or influence news coverage. Some critics also lament the homogenization of American culture due to media consolidation. Because radio and television formats have turn out to be more and more uniform, people all through the country receive the same broadcasts. It is not clear if the FCC has the ability to regulate cable television. The FCC is entitled to regulate those who broadcast over the airwaves because the people own the airwaves. Cable television is not sent through the airwaves. Cables transmit the programs directly into people’s houses. Seemingly this means that cable television cannot be regulated, but some members of Congress have still required doing so. I have come to believe that media is important in the government because it’s the primary source of political information for most people, so it plays a big role in democracy. Also, I notice the way a point is transmitted affects how the message is received. Television, for example, is a visual medium, so viewers will surely be affected by images. Plus, media tends to provide more facts and details than television. The media has massive power within the American Government because just about all Americans get their news from the media instead of from other people or other sources. Media coverage shapes how Americans recognize the world and what they consider to be important. Voters and politicians comparable must pay attention to the media. In the American political system, the media perform a number of functions important to the self-governing process. The media reports the news, serves as a mediator between the government and the people, helps agree on which issues should be discussed, and keeps people energetically involved in society and politics. In the United States, the media plays a big role in socializing people to American society, culture, and politics. Much of what young people and immigrants learn about American culture and politics comes from magazines, radio shows, and television. Many people worry that juvenile people are exposed to too much violence and sex in the media, knowing the effect it will have on children’s views and development. The media also provides a public forum for debates between political leaders. During campaigns, opposing candidates often broadcast advertisements and debate with each other on television. Many voters learn a great deal about the candidates and the issues by watching these ads and debates. Even during years without elections, though, the news media allows elected official to explain their actions via news stories and interviews. In this way the government has the power to control people though its subliminal messages. It has the ability to brainwash or give an image of what may be wrong or right through its regulations. How to cite Government Regulation on Media in America, Papers

Interpersonal Relationships Professional Communication

Question: Discuss about the Interpersonal Relationships for Professional Communication. Answer: Introduction: Decision-making is regarded as another quality among the managers that provides a new insight and ongoing creativity in the management activities and leadership in the operations of organization. In an organization, the quality of sound decision-making is the major essence of leadership. This particular skill of manager is the choice from the available alternative course of action; it is a discrete phenomenon and commitment to action and is driven by rationality. For many years, decision making in organizational worldview has been a serious educational and organizational issues. Quality of decision making in any organization depends upon the managerial style and the techniques employed by them in the course of decision-making (Block, 2016). Decision-making is considered an important aspect of modern management and is one of the primary function. Sound decision-making is one of the major job of managers. Actions of managers and organization is determined by decisions and is the key part of their activities. It is one of the indispensable component of the process of management itself and it helps in pervading all the managerial actions. Quality of decision-making forms the basis of effectiveness of management. There are several variables of decision making and this comprise of style of decision, levels of decisions, rational decision process and intuitive decision process (Boud Brew, 2013). Level of decision related to how complex, important and critical the decision-making is. Decision style deals with the degree of participation in the decision process. Participation is regarded as time-consuming activity in corporate world. Hence, manager needs to invest time when taking critical decisions. Rationality is regarded as the classic approach of decision-making and it offers a desired solution with sequential steps. In this, there is a corresponding alternative method and deals with the identification of problem for solving the problem. There are different factor considered when analyzing the problems. Under the intuitive decision process, the mindset of people form the basis of judgement (Arnold Boggs, 2015). This is done based on consequences of problems. Literature review on decision-making skill for managers in making positive contribution to their careers consist of few sections. These sections includes role of managers in making decision in an organization, understanding the importance of process of decision making, factors that influence the decision making, communication in decision making and ethics and decision making model. The entire management process and the function of managers is facilitated by this skill and a proper background for the first managerial activity called planning is provided by this skill (Kaner, 2014). Literature review enabled identification of resemblance of what needs to be investigated and what needs to be done regarding the role of the managerial skill. Decision making skills enables the managers to work more effectively. The leadership decision making process have been influenced by several factors and there are four main themes that emerged in the literature. They are good communication, listening skills, trust, dialogue, and interpersonal relation with the teams. Understanding the process of decision-making is essential as it influences the employees of organizations (Cummings Worley, 2014). Ability of choosing right choice depending upon the problem is regarded as the matter of decision-making. Rather than wavering, an individual must concentrate on making good decisions. This particular skill plays a vital role in the life of managers, as they are able to solve the issues faced by organization in advance. Manager from the planning stage requires this skill until settling or controlling stage. This concern with the entire goals and policies of organization. The various problems faced by an organization such as better utilization of resources, increasing overall efficiency, motiving employees, achieving objectives and innovating ideas would be solved using the skill of decision making (Cameron Green, 2015). The main factors influencing the decision making in an organization is explained with the help of Kurt Lewin methods decision-making process and leadership style. Study of organizational behavior over the number of years has led to number of useful models for decision-making in any organization. Issues, challenges, and decision-making would help the managers in becoming efficient, dynamic and success in organizations. Managers must be educated about the relevant concerns and needs of the business and this would enable them to become dedicated and visionary leaders for leading the business. For example, an owner of business who is manager himself should consider all the possible alternatives while making decisions. Style of leadership decision-making needs to be established for maintaining appropriate contingency model (Winston et al., 2013). Activities of management involves motivation, inspiration, change and this call for managers to take the necessary decisions that are align with them. Managers needs to have critical thinking skills and they should be able to respond promptly to situations. Managers should be capable of pointing out several areas of improvement. Good judgement of the leaders requires that their educational grounding is firm so that they are able to influence a group of people. Possessing such skill of making decision in the organization would enable the managers in pursuing the professional goals, exercising initiatives in social situations and becoming self-confident. It would make them willingness to accept the consequences of the organizational decisions. Managers need to possess several key skills for becoming a decision maker (Slootweg, 2015). They should put their emotions aside, positivity, negativity of their decisions should be weighed every time, and they should be prepared to accept the consequences. When owning a small business, it is very essential to possess the traits of good leaders and displaying the skill of decision-making would help them throughout their careers. This is in regard to attracting the clients, creditors and investors. Such skill would help managers in effectively managing the task at workplace. They would become aware of the skills that are required in controlling the environment that is both external and internal. They would be able to place the organization in best position and this will enhance their career growth. They would be able to properly manage the employees in any organization and helped in running different department efficiently and maximizing the production. Ability of managers to take critical decisions will help them to gain respect and invest their time and efforts in promoting the growth of organization (Romiszowski, 2016). Crux of management of any enterprise is the decision-making skill of mangers. Managers having the skill would help the organization in achieving the goals and it would be aligned with managers personal goals. A manger would contribute to his or her career and provide a boost to growth id they inculcate the skill if decision making in themselves. Such skill would help the managers in managing the conflict at workplace, motivating the subordinates, managing the time and priority at ease and all this will indirectly contribute to their career development (Pedler et al., 2013). Decision-making helps the mangers in facing new problems and challenges. As the new problems arise, decisions are required to be taken regularly. This may be due to the changes in the external environment and managers are able to deal with this using this particular skill. While discharging the duties, managers are required to take corrective and quick decisions. Managers are paid for their capacity of skills, decision-making and maturity. Managers would be able to take perform management activities when they are able to take good decisions. Better decisions would provide the managers with the opportunity of their growth in career. This particular skill helps in empowering the people working in teams and contributing to success of organization and helps the mangers in integrating quick actions and would enable them to take solutions that are focused on challenges and achievement of goals. Managers become reliable and adaptable when the take sound decision making in the work process of organization. It might happen that managers lose confidence in themselves, this is demonstrated by creation of conflict, and they might have feeling of inadequacy (Winston et al., 2013). Conclusion: From the above discussion of decision-making skill of mangers, it is clearly depicted that such skill plays a very crucial in the career development of managers. This particular skill is developed in the leaders and sometimes it is regarded to be inherent. However, it is suggested by literature there are various factors that forms the basis of decision-making process taken by managers in an organization. Such skill is regarded as key component of managerial activities. Managers are provide with better choices if they possess such skills and they provide a crucial competency for effectiveness in human resource management. This would make the advancement in the career development of managers. Mangers would be able to develop competencies in the communication and this would help in evaluating the outcome and effectiveness of career development. It can also be concluded form the discussion of literature review that managers are able to develop competencies in career development when taki ng decision making in the organizational and managerial process. Career management of managers comprise of the development of various managerial skills and decision-making is one of the key skill in this aspect. Reference: Arnold, E. C., Boggs, K. U. (2015).Interpersonal relationships: Professional communication skills for nurses. Elsevier Health Sciences. Block, P. (2016).The empowered manager: Positive political skills at work. John Wiley Sons. Boud, D., Brew, A. (2013). Reconceptualising academic work as professional practice: Implications for academic development.International Journal for Academic Development,18(3), 208-221. Cameron, E., Green, M. (2015).Making sense of change management: a complete guide to the models, tools and techniques of organizational change. Kogan Page Publishers. Cummings, T. G., Worley, C. G. (2014).Organization development and change. Cengage learning. Kaner, S. (2014).Facilitator's guide to participatory decision-making. John Wiley Sons. Nicholls, G. (2014).Professional development in higher education: New dimensions and directions. Routledge. Pedler, M., Burgoyne, J., Boydell, T. (2013).A Manager's Guide to Self-development. McGraw-Hill Education (UK). Romiszowski, A. J. (2016).Designing instructional systems: Decision making in course planning and curriculum design. Routledge. Slootweg, R. (2015). A study of personal learning profiles of managers and the potential effect on professional development of teaching staff.The Journal of Technology Enhanced Learning, Innovation Change,1(1). Winston, R. B., Creamer, D. G., Miller, T. K. (2013).The professional student affairs administrator: Educator, leader, and manager. Routledge.

The Negative Effects of Music Videos on our Children Essay Example

The Negative Effects of Music Videos on our Children Essay Abstract: Several studies indicate a correlation between music videos and violent behavior of adolescents. The findings also show a connection between the imagery displayed in the videos and inappropriate sexual attitudes and conduct. The lyrics tend to have a significant corrupting influence on the youth. Particular genres such as hip-hop, gangsta rap and heavy metal are found to be more damaging to children than the rest. The racial attitudes and interpersonal relations of teenagers can be influenced by the music they watch. Introduction: Music Videos have defined contemporary culture the last 50 years. The mass appeal of the art form brings with it both advantages and disadvantages. On the positive side, it inspires, entertains and stimulates, while on the flip side it can inculcate unsavory behaviors and attitude among the youth. The young viewer must show caution in choosing the beneficial ones from the lot. We will write a custom essay sample on The Negative Effects of Music Videos on our Children specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on The Negative Effects of Music Videos on our Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on The Negative Effects of Music Videos on our Children specifically for you FOR ONLY $16.38 $13.9/page Hire Writer The majority of music video fans are teenagers and young adults, who are at an impressionable period of their lives. The youngsters can turn out to be anti-social if they idolize their attractive music stars, whose life-style is regarded as â€Å"extreme† and â€Å"on the edge†. To be fair, most role models are beneficial. The youth need a little bit of discretion in ignoring that minority of â€Å"stars†, who are more notorious than famous. If such discretion is not exercised the anti-social behavior exhibited by the stars tends to get treated as the norm, which can have severe consequences in the personal lives of the followers. The violence acted out will be perceived as heroic. What is required is a more realistic portrayal of violence, which will show how ugly and undesirable aggression is and will serve to thwart similar behavior in the viewers. Music is an essential part of growing up and helps shape one’s personality. Unfortunately, this aspect has been used by television networks to manipulate the youth into believing certain cultural and gender stereotypes. Violence and the Music Video: The later part of the 20th century had seen a disturbing development. The greatest threat to the health of American adolescents in recent decades is violence induced injuries and death. During the 1990’s, nearly 70% of all teenage deaths are a result of violence – accidents, manslaughter, homicides, etc. In 1994 in particular 357,000 teenagers were assaulted badly enough so as to require emergency medical treatment. A further 3569 of them eventually succumbed to their injuries. Adding to the alarm, the number of juvenile arrests for violent crimes during the year was recorded at 150,000 that included 6000 rapes and 85,300 aggravated assaults. The years following 1994 had seen similar statistics. Research also reveals a strong correlation between previous exposure to violence and aggressive behaviors in adolescents. It is in this context that the relation between violence and the music video scrutinized. (Rich, Woods, et. al. 1998) A big chunk of adolescent television viewing is taken by music videos and there is a reason – it captures the young viewer’s attention by powerfully engaging their emotions. For example, teenagers form nearly three fourths of MTV viewer-ship and they spend, on average, 6 hrs a week watching the channel. As much as 22% of the programming contained depictions of violence. Of these videos 63% of the violent acts are performed by young adults. This strong relation between media violence and real-life violence raises some serious concerns about the effects they have on the perceptions of adolescents as to what is normally safe and how to secure it. (Rich, Woods, et. al. 1998) Effects on Interpersonal Relations: Music has long been associated romantic love – an elevating feeling no doubt. But alongside the agreeable, there has also been a steady output of music with questionable effects on male-female relationships. Teenagers’ approach to conflict resolution is potentially vulnerable to the impact of music video depictions. Taking this threat into account, The American Academy of Pediatrics and the American Medical Association, among other medical organizations, have started advising health care professionals to inform their patients that media exposure is a risk factor for general well-being. (Rich, Woods, et. al. 1998) If the sheer volume of violence in music videos is not bad enough the manner in which it is portrayed undermines interpersonal relationships and hence regarded as critical factors in children’s health and risk behaviors. In trying to address this issue, the counselors, school authorities and the public representatives must also take into account â€Å"the potent messages and role models in music videos and other mass media.† (Rich, Woods, et. al. 1998) Threat Posed by the Lyrics: The song lyric has been an important medium of thought for centuries. The lyric is also a simpler of poetry, with its own aesthetic appeal. Its simplicity and unique aesthetic appeal had easily enabled it to enter the public discourse – and one has to admit that the world is better for it. And as with any art form, the music lyric had also evolved over the years. An issue of concern for parents and pediatricians like is that of drastic changes manifest in song lyrics over the last 40 years. There is no doubt that they have become more explicit, especially with regard to sex and drugs. One genre that is of great concern is the â€Å"gangsta rap†, which can have a corrupting influence on the young and impressionable. (Pediatrics 1996) â€Å"Such lyrics are of special concern in today’s environment, which poses unprecedented threats to the health and well-being of adolescents. Pregnancy, drug use, acquired immunodeficiency syndrome (and other sexually transmitted diseases), injuries, homicide, and suicide have all become part of the landscape of everyday life for many American teens.† (Pediatrics 1996) The Effects on Sexual Behavior: The formats of music videos are universally popular among children and young adults. When the lyrics are run as subtitles in the videos, their impact is increased manifold. Even if they don’t understand or recognize the lyrics, they cannot avoid the associations therein, both implicit and explicit. Moreover, the videos are self-reinforcing – the mind automatically does a flash-back to the video just at a mere hint of the song tune ever after. The music video is thus a powerful psychological tool. Unfortunately, the format had now become a breeding ground for sexism, substance abuse and risky sexual behavior. (Pediatrics 1996) Studies indicate that up to 75% of concept music videos, which have a certain theme, contain sexually suggestive material. More than half of them also contain violent acts committed against women. Women were sometimes portrayed in a derogatory manner. The use of alcohol and tobacco were projected as glamorous and fashionable. All of this is bound to lead teenage viewers to dire consequences. (Pediatrics 1996) â€Å"A handful of experimental studies indicate that music videos may have a significant behavioral impact by desensitizing viewers to violence and by making teenagers more likely to approve of premarital sex. In one study, eliminating access to MTV decreased the frequency of violent acts among teenagers and young adults in a locked treatment facility.† (Pediatrics 1996) The Offending Genres: Of late, hip-hop has captured the imagination of listeners. Hip-hop is an unconventional music form that requires a lot of originality and talent on part of the performers. The current popularity of hip-hop is a welcome addition to the rich body of music. But a note of caution – studies indicate that adolescents who listen to hip hop and rap are more likely to drug addiction and aggressive behavior than those who listen to other genres such as country, folk or western. The National Institute of Alcohol Abuse and Alcoholism made another study which showed similar results – youngsters who watch music with references to drugs and violence also tend to do drugs and have behavioral problems themselves. Other music genres of concern are reggae and techno, whose listeners were found to be susceptible to alcohol and substance abuse. When compared to other genres, â€Å"rap music was consistently and positively associated with use of alcohol, malt-liquor, potential alcohol-use disorder, marijuana, club drugs, and aggressive behaviors.† (Brown University Letter 2006) In light of these facts, the contemporary youth should add a little caution to their musical enjoyment. Most teenagers think of their favorite songs as about innocuous and acceptable themes. But, a significant few display a radical attitude toward their music. Studies have shown that a preference for heavy metal music has strong implications for â€Å"alienation, substance abuse, psychiatric disorders, suicide risk, sex-role stereotyping, or risk-taking behaviors during adolescence.† (Pediatrics 1996)

Free Essays on Ethical Relativism

Ethical relativism is a theory in which the point of ethics and their universality is brought out. Implying that for every different culture there will be a different code of ethics, for any given time. Within this paper I discuss the certain implications that go along with ethical relativism. Which are tolerance towards other cultures and there views. Also that there is no moral argument possible. And that ethics becomes conformity in which ones conforms to any given culture. Also I discuss briefly the views of the Ruth Benedict and Solomon Asch, which both have written about ethical relativism. Ethical relativism is when no ethical principles are universally valid at the same time. All moral principles are valid relative to cultural tastes. The rules of the society serve as a standard. Simply stated, it means that there are no intrinsically right or wrong actions. According to that particular social community. What is universally socially acceptable is widely variable. Therefore we as a society may not impose a universal set of laws when it concerns ethics. If moral standards go no deeper than social customs, no one way of doing things is any better or worse than the next. Ethical relativism gives way for three implications concerning ethics. The first is ethical relativism preaches tolerance towards different cultures and their ethics. Giving cultural freedom in which no one culture can forcible institute their laws of ethics on another culture. Ethical relativism also develops the argument that no moral argument is possible. And it also says that to become ethical means, one will have to conform to a culture given ethics. CULTURAL RELATIVISM: Ethical judgments and moral rules always reflect the cultural context from which they are derived and cannot be immediately applied to other cultural contexts. Having tolerance for others’ ethics is closely related to cultural relativism... Free Essays on Ethical Relativism Free Essays on Ethical Relativism Ethical relativism is a theory in which the point of ethics and their universality is brought out. Implying that for every different culture there will be a different code of ethics, for any given time. Within this paper I discuss the certain implications that go along with ethical relativism. Which are tolerance towards other cultures and there views. Also that there is no moral argument possible. And that ethics becomes conformity in which ones conforms to any given culture. Also I discuss briefly the views of the Ruth Benedict and Solomon Asch, which both have written about ethical relativism. Ethical relativism is when no ethical principles are universally valid at the same time. All moral principles are valid relative to cultural tastes. The rules of the society serve as a standard. Simply stated, it means that there are no intrinsically right or wrong actions. According to that particular social community. What is universally socially acceptable is widely variable. Therefore we as a society may not impose a universal set of laws when it concerns ethics. If moral standards go no deeper than social customs, no one way of doing things is any better or worse than the next. Ethical relativism gives way for three implications concerning ethics. The first is ethical relativism preaches tolerance towards different cultures and their ethics. Giving cultural freedom in which no one culture can forcible institute their laws of ethics on another culture. Ethical relativism also develops the argument that no moral argument is possible. And it also says that to become ethical means, one will have to conform to a culture given ethics. CULTURAL RELATIVISM: Ethical judgments and moral rules always reflect the cultural context from which they are derived and cannot be immediately applied to other cultural contexts. Having tolerance for others’ ethics is closely related to cultural relativism...

Case study Example | Topics and Well Written Essays - 1500 words - 5

Case Study Example Ahmed. It is not possible to cure Mr. Ahmed. Under these circumstances, Nurse Janet Simpson suggested the family members to talk with Dr. Hopkins and the staff Imam from pastoral care sitting in a conference room. The Imam explained to Doctor Hopkins that according to their religious belief, cessation of brain activity is not considered as death of a human being. At the same time, the Imam explained the family members that according to the medical staff, very soon Mr. Ahmed’s brain would cease functioning. It would be considered as death, even though cardiovascular system might still function. As time passed, Mr. Ahmed became a brain dead person. Dr. Hopkins again approached the family with the same request, to turn off the ventilator. However, family members did not agree to it, and Nurse Simpson also reminded Dr. Hopkins about what the Imam said. Dr. Hopkins was in a quandary. She answered the Nurse; â€Å"By the death, we mean brain death and that is the law†. Shite religious beliefs do not consider that the cessation of brain activity is death of a human being. This is Mr. Ahmed’s familys religious belief. This is client’s autonomy. This is client’s family’s autonomy. Dr. Hopkins, as a physician understands that she has to fulfill her medical duty by turning off the ventilator, because the patient is a brain dead person. This is Dr. Hopkins autonomy as a physician. She cannot exercise this autonomy. Her act may be classified as malfeasance, or considered to be against the beneficences to Mr. Ahmed and his family. The dilemma is a situation in which the choices of one of two opposing decisions are equally difficult. Dr. Hopkins choice is to turn off the ventilator or stay with the Shite religious belief. She understands that Mr. Ahmed medically is a dead person. Keeping the ventilator on she cannot perform a miracle. At the same time, she understands she has to follow Shite Muslim cultural tradition. Dr. Hopkins

International Production and Trade Essay Example | Topics and Well Written Essays - 750 words

International Production and Trade - Essay Example The author in the chapter sought to identify the basic features and issues forming the international production and trade structure. While discussing the changes taking place in the production of goods, the author uses the case of Thomas Friedman to explain the post-world war II changes that have taken place. Technology is arguably one of the most significant steps that man has discovered so far. As such, it has revolutionized both the production process and the communication channel. While the internet connects people in a previously un-imaginable way, new products such as cars and clothes go through mass production. Another notable change in the production process is the level of fragmentation and specialization taking place. With the increased level of interdependence between different countries and regions around the world, production methods have spread in all parts of the globe. Statically, the World Bank demonstrated the effects of this growth and increase in production throug h the 2005 world’s gross domestic product, which was approximately $44.3 trillion. Of this, 78% came from the developed countries, while the middle and low income, countries contributed only 22 percent. Five years earlier, the level of production was fives lower as it was in 2005. McGrew, an expert observes that there have been changes in the trends of FDIs, which have subsequently contributed to the capital mobility. In this mobility, firms now migrate from the industrialized countries and set up production plants in less developed countries due to labor issues as well as environmental issues. International trade, which is trade that takes place between different countries, help in the unification of countries. Since trade ties countries together, it generates significant political, economic, as well as social interdependence between countries. As such, many states use it as a means of gathering income, opting to regulate it in an effort to safeguard their interests. The int ernational trade structure, by pulling international leaders, IO and the NGO officials, pulls three perspectives of trade at the same time. Despite their conflicting arguments, these perspectives have contributed to the understanding of the development of trade in the international front. International trade rules came into effect in the sixteenth through the eighteenth centuries. Tariffs and quotas existed back then, as there was a restriction of importing intermediate goods. This aimed at protecting local industries from unfair competition. One of the international trade policies launched in the eighteenth century advocated for a laissez-faire type of policies. Proposed by Adman Smith and David Ricardo, the liberal trade policy still applies in the case of the Britain markets. These were the developers of the comparative theory, which advocated for opportunity cost of production. Proponents of opportunity cost theory pointed out that for a country to produce a particular commodity ; it had to forego a particular commodity that was rather expensive to produce. As such, introducing trade restrictions was an unjust way of treating other nations. However, the mercantilists challenge the arguments of comparative advantage, even currently. They argue that states can

Media Comparison Paper Essay Example | Topics and Well Written Essays - 1000 words

Media Comparison Paper - Essay Example The E-business in its simplest form can be described as doing business in electronic form. Online presence is one predominant form of e-business. Today we are living in a society where the marketing techniques hold a great deal of importance. These techniques include marketing communication together with packaging of the product or service. Mass media plays a crucial role in propagating the message from the company to the existing as well as prospective customer. 'Mass media' a perfect combination of 'Mass' i.e. the public and 'media' i.e. the means of communication, is a deceptively simple yet broad term which encompasses Institutions as well as individuals. Electronic media, print media, internet, informal channels etc are all different forms of mass media. Now a days print media stands distinctly apart from other forms of media. While internet is able to provide us instant access to any information that we desire, print media has the potential of holding our attention provided the company is able to come out with a catchy advertisement. This forms the basis for further exploration. Dell seems to have mastered the art of co ming out with catchy ideas while propagating the message through print media. ... ell makes it a point that the advertisement appears distinctively graceful and full of information, sufficient enough for the prospective customer to do some initial research. In addition the company indicates its website address as well, with the information that the products can be customer built depending upon the requirements of the customers. This helps the company in making it a comprehensive marketing communication campaign. Dell.com: Where every day brings a New Deal The homepage of Dell is quite attractive as compared with the latest laptops inviting the visitor to at least have a look on the features. In the products category on the net, the company displays its entire range of products with options for the customer to go through all these products and zero-in on the desired one. Subsequently, the customer is taken on the desired product page, which displays; i. The price of the product ii. The tabs 'Build yours' and 'Build Yours with 64 bit power' for customization of the product1 Once the customer starts making his/her own product e.g. laptop computer with distinctive requirements, the costs of the product gets updated automatically. This feature is generally not found with other companies Once the prospective customer finalizes his/her requirements, the website asks the customer to fill out some of the personal details so that the company executive could get in touch with the person/s. This process hardly takes couple of minutes. Now, it is the turn of the company and its executives to get in touch with the online visitor and offer him/her the products at best possible prices. This is perfectly in line with the theories of communication which say that the visit must be followed up with matching offers to the customer. If the customer feels inclined

The ICT Project Essay Example for Free

The ICT Project Essay Introduction: I have been given a task to find out a real end user for my project who is currently having problems with paper. I am brainstorming different types of techniques to improve the efficiency and quality of the paper based problem. I have found an end user for my project; it is one of my teachers in Sir John Cass, Mr Shah who is a key skills ICT teacher. His currently having a paper problem he needs to input details of individual student of their term report, his currently using a pen and a paper to input all the details such as the whole terms attendance, predicted grades etc. The type of software I will be using is Spreadsheet because it is one of the criteria in my project. Spreadsheet is an application used to input data into table graphs. This application will require basic computer (including input devices) and the spreadsheet application with a connected computer per unit. The way in which the spreadsheet will be constructed is a big factor when deciding its effectiveness and speed of input for example I do not want to overcomplicate the system. I will be using well known software called Microsoft Excel, which is ideal for the creation of tables and graphs as stated earlier. I in this case will be easy to use interface. Although the end user is not adept to the use of ICT I will be creating the system for a user with no ICT skills as this in a sense will speed up the input process further. Why not continue the old methods of registry and late entries: 1. All the work is written down so there are human errors such as spelling and when something like this is to happen you have to start over because on a formal piece of information there cannot be mistakes this can be time consuming. 2. Accuracy will be greatly increased with the user friendly interface which in addition to accuracy increases efficiency. 3. You may not able to make immediate electronic copies of information tables. 4. The special features available with Excel (spreadsheet) are no longer an option such as, immediate calculation, from entry, graphs and charts, etc. 5. Most of the surnames and first names are the same it can be difficult to find phone details, however with this system you can have this information automatically loaded with the name entry. Current System Mr Shah teaches year 7 to year 11 students for Key Skills ICT, the problems his currently facing is filling in individuals students records such as their term report, attendance record, working grade, everything on paper as it is a bit time consuming to find all the records of each students when filling in their report. Mr Shah is a very busy man as he is also the head of year of ICT key skills. The current system involves Mr Shah marking grades by using a pen and filling in term reports by manually and keeping records of individual students which involves writing everything on paper. Therefore I have stepped in to help him with his problems. I will be mainly focusing on year 11 as it is important for them because their about to face their exams. Problems with Current System: By reviewing Mr Shahs problem I have found out what the current common mistakes happened to be, they are: * The current system is inaccurate and most of the time he makes mistakes. For example, when she is working out percentage and grades for each student, she often makes calculation errors. * It is very time consuming, especially the calculation of percentages attained in marked worked and grades obtained overall. * As the names of students are not in order he finds it difficult to find the student to record a mark. * The report could easily get lost. * Also writing in individual names several times, which is time consuming. Interviewed Questions What is your position at this school? What type of system do you use for your mark tracks? What method do you use to mark your student work? What problems are you facing with your current system? How would you want your current system to be improved? What do you think is the major failings in your current system? Have you ever used a computer for tracking marks? Can you give me any samples of your current system? Is there a CD ROM drive in your computer? Do you have a printer? How certain are you when using computers? How certain are you when using Excel? What features and functions are you aware of in Excel? Do you keep all your records? Do you have any additional questions? End User Requirement Statement of user requirements Mr Shah feels a computerized system will solve some of her current problems as she thinks she has some knowledge about Excel. She feels I will be able to create an effective, fast, and easy to use automated system to calculate her students marks for her, which will enable her to solve her problem. They are the following things she expects to get from a computerized system. Input * She wants the new system to enable her to make management decisions that she uses to support student, which need help, whether parents need contacting, whether other action is required e.g. Detention. * The system should automatically calculate the percentage and grades of each student. This system will therefore make her work more accurate and easy to use. * Mr Shah wants the new system to be able to enter student personal details, e.g. DOB, tutor group, surname, etc. * She wants the new system to be able to edit student personal details. Also she wants the system to able to delete student personal details if a student moves form her teaching group. Output * Mr Shah the new system to use colour coding when displaying grades of each student, e.g. Green for A*, Blue for A etc. * Mr Shah would like a report facility where she can select a student from a list and the report will show the students name, gender, from group, overall percentages mark, grade obtained and an automatic comment on progress. * The system should be able to produce chart, which will analysis student overall performance and also compare girls and boys performance. Processing * The system will put the names of student in alphabetical order. * Mr Shah wants the new system to automatically convert numerical marks to percentages. Storage * Mr Shah wants the new system to be able to store 30 students personal detail and also store results for up to 70 tests. * Finally, the new system should not be used by anyone else except Mr Shah, I will make sure the system is safe and I will make sure it has a security code. Backup protocols are a necessity in the event that the master copy is lost or destroyed. Backup up will be provided by an external hard drive, and the system will be backed up periodically, i.e. every week, or in special circumstances, for example, there is a significant in take of data into the system. Furthermore, the backup copy will be stored of site, so that if theres a natural disaster affecting the main site, the backup copy will remain. Plus, this method of backup can be described as differential backup, which practices a cumulative backup of changes from the last full backup , allowing a full system restore based upon the last full backup. Due to the non existent computer skills of the employees, an introduction into the use of computers is necessary. To accompany the basic skills they will acquire, I will need to develop a user manual which will provide detailed instructions in performing various tasks in the system as well as maintaining it, which is vital to its integrity and reliability. However, Victor has advised me to provide a manual of minimal size and contents in order to avoid confusion and enable the employees to read it swiftly, so they can get on with the job as soon as possible. Source Documents The source document that I have provided is a copy of marks book that Mr Shah uses to record her student marks. As you can see there is a lot of data to be inputted by hand. This is one of the problems that Mr Shah has. The calculations of total mark and overall have to make using calculator, which is time consuming. Objectives of the new system * The new system will perform the following tasks: * It should be able to identify students with poor performance by using a visual alert. * Ability to edit incorrect mark, so whenever Ms Gammon make an accidental mistake, she will have the ability to correct it. * The system should be able to produce average performance percentage of each student for her class. * It should have the ability to Edit and Delete students details if required, thorough the use of data forms. * Easy and clear to use. * It should automatically calculate percentages and grades from the inputted a student marks and maximum mark available for each test. * Cell, formulae protected to prevent accidental deletion. * It should automatically work out a students grade, based on overall percentage for all tests taken. * It should be able to generate an automated report for students showing student performance. * Password (security) on file access. * It should automatically colour code student grades. User Skill Level Mr Shah has used Microsoft Excel but does not use it to calculate percentage, and grades of her marks. She is an average user, which means she does not understand most of the advanced features. Such as Vlookup, IF Statement, Macros, etc. Project Constraints Mr Shah uses school standard PC that I will be using to calculate percentages and grades for the new system. It has a four processor, which has 512 MB of RAM and 30 GB hard disk. It has Microsoft software including the excel 2000. Mr Shah Pc has CD Rom, USB and floppy drive, which are also connected to school network. This will make my work to be easy when loading the new system onto her computer because I can store it on the CD or floppy disk and transfer the system. Ms Gammon has printer in her office, which will be used to print out reports of student performance Performance Criteria These are the performance criteria that are going to be used in the new system that Mr Shah asked for: * MR Shah will be able to correct mistakes that she might make during marking; this will make the system to be more neatly presented and pleasant. * It should be able to add and delete students if required. * The system will generate automated reports of each student by click of a button showing their performance that can be sent to parent. * It will be easy and clear to use. * The new system will produce an average performance percentage for each student. And also it will automatically convert numerical marks to percentages. * It should have protection to prevent accidental deletion of important formulae, numbers, table, chart and text. All the sheet and cells in the system must be protected with security to prevent these. * Graph and charts should be generated quickly and easily to compare boys and girls performance, All student and by form. * The new system will not take more than 4seconds to view performance and grades for each student. * The system will generate automated colour coding when displaying grades of each student. * The system will store 40 student personal details, and also store results for up to 50 tests. * Mr Shah will be able to select student from a list and the report will show the students name, gender, overall percentage mark, grade obtained and an automatic comment on progress. Design Choice of Software I think that Microsoft Excel is the best option of software because it has got many features such as: * It has advanced functionality such as pivot table, sort, forms, Vlookup, average, and write protection. This will make things more automated for the user. * Pivot: this will hold table for charts. This will not need to be seen by the user. When they select the chart that they require on the student summary sheet, the pivot table on the sheet will change to represent that choice. It will also used to summaries archive data for use in charts showing: 1. By gender 2. Form * Data entry form will be able to edit and delete student records. * Conditional formatting will allow automatic shading of cells to give visual message for highlighting grade attained and also table displaying student grades. * Macros can be used to perform complex tasks at the press of a single button. * It can perform complex calculation such as working out the grade for each student. * User Forms for controlling actions with macros using buttons. * Chart /Graph: can be used to display output of information such as averages, predicted grades etc. * The user wants the system to be as error-free as possible. Excels Validation facility will allow me to set up range validation to control data input when entering student personal details, overall mark etc. * Protections of cell so that user cannot accidentally delete information. Statement of Input, Processing Output requirement The input would be: Personal Details: First name Surname Gender Date of Birth Form Roll number Student marks: Assignment marks Maximum /minimum mark Grade Boundaries The Processing would be: Calculating the grades through a Vlookup to the grade boundaries table. Sorting, grouping and summarizing data with a pivot table. Calculate the average of total marks Using Vlookup work out a grade for the average. The output would be: Pivot Chart/Graph showing comparisons between gender, form-by-form and overall year group achievement. Give students their grades using report card. Table displaying student grades. Creating report for using student with performance. School letter, which would be sent out to parent using conditional formatting to highlighting grade attained. Data Set Because of Data Production Act, I cannot be able to use the real detail of Mr Shah Students. For that reason, I will create my own data set of example student details, which I will work with.

Analysis of Shoeless Joe by by W. P. Kinsella :: W. P. Kinsella Essays

Ray Kinsella helped other people fulfill their dreams by traveling for miles to find them, and bring them back to his field of dreams. In the book Shoeless Joe, W.P. Kinsella wrote about how some people were missing something in their lives, but they found what they had been looking for when they arrived at Ray’s field. Ray built a baseball field to fulfill his unfulfilled dreams of the past. Ray’s father died when he was a teenager, so Ray did not get to spend much time with him. Ray had always longed to see his father again and this dream came true when he built the field. Others had unquenchable dreams like Ray. Archibald Graham never got to bat in the majors, and that was what was missing in his life. When Archie Graham came to Ray’s field, he found the thread that tied the meaning of his life together. Eddie Scissons also had an unrealized dream, all his life he had lied about himself being the oldest living Chicago Cub, but he was only looking for the recognition that he had always dreamt of having. When he came to Ray’s field, he no longer had to lie about himself being the oldest living Chicago Cub, for that’s exactly what he became. Ray’s field of dreams helped fulfill the dreams of other men besides himself, and it made all the men very happy to finally find what they have been looking for all their lives. Ray Kinsella was called upon by forces left unknown to the readers and himself to go on both a physical journey as well as a journey of the heart. After hearing voices proclaiming, "If you build it, they will come," Ray risked the economic and emotional stability of the family he loved dearly to build a baseball field. At first, Ray Kinsella was highly skeptical, but eventually he realized the significance of his obscure calling. Upon the completion of the baseball field, "Shoeless Joe Jackson", the baseball player who had been his father’s hero before he passed away, suddenly appeared in the field to talk with Ray and to play baseball. As the book progressed, Ray continued to receive messages. After each new message, Ray was called upon to further his journey. This journey involved traveling to various cities around the United States, as well as facing issues within himself that he has successfully hidden from for years. He built the field to fulfill his unfulfilled dreams of the past. The one thing that Ray was missing in his life was that he never went to a live baseball game with his father.

Brazil Embraer: State-Owned Enterprise to Global Leader Essay

1. SWOT ANALYSIS Strength * Cost advantage * High R&D * Innovation * Aircraft manufacturing * Strong brand equity * Strong financial position * Supply chain * Design if aircraft * Product development * Technical assistance * System integration| Weaknesses * Lacks importance of dependency on international suppliers * Minimal Research and development to aerospace industry * Risk management * Lack of local resources * Privatization were transforming the Brazilian economy * Low content of its production| Opportunities * Emerging markets and expansion abroad * Creating formal relationships with universities to build university based R&D centers in U.S. * Online marketing * developing markers * Set operations in brazil to increase local outsourcing| Threats * Competition of Bombardier * Cheaper technology * Exchange rate fluctuations * Price wars * WTO sanctions * Lack of internal market intelligence units| 2. Brazil Embraer entered the regional jet business by moving up from turboprops and then entered the business jet after achieving success in the regional airline business.Brazilians build jets the world wants to buy. They are selling around the world in a market where a host of would-be US and European competitors have died a lingering death. Both Bombardier and Embraer have been assisted by government export subsidies (procurement and fiscal support).Key factor that made Embraer successful is the location of aircraft in Brazil â€Å"technology Valley â€Å" is where industrial clusters and petroleum sectors execute the assembling of smaller jets . Embraer sells civil and military aircraft and has established plants, sales, and maintenance centers in countries like China, Singapore, and the United States. Embraer used international strategic alliances to gain expertise in aircraft manufacture, and its aggressive marketing of its new regional jets to various airlines. Embraers success in production of military and commercial allowed it to master them in manufacturing regional jets.

Is Chinua Achebe Correct in Asserting That Heart of Darkness Is Essentially a Racist Novel Essay

Chinua Achebe’s’ expresses his view on Heart of Darkness as an essentially racist novel and he is correct in saying this. His essay focuses mainly on the portrayal of the Congo as an ‘other world’ in which Conrad describes it to be an antithesis of Europe and the European standards and overall of civilisation as a whole. The racism presented by Conrad in the novel is evident through his manipulation of perspective and dehumanisation of the native Africans as discussed in Achebe’s essay. Joseph Conrad manipulates the perspective of the reader and the attitude they have towards the natives and Europeans alike through the bestowal of human expression to Europeans and the withholding of it from the Africans, as Achebe explains. When comparing the description of the two women, the African woman and European woman, the reader is able to depict a subtle yet definite difference in the way each woman’s expression is characterised. The African woman, who is seen to be as a mistress to Mr Kurtz, is illustrated as a very mysterious figure ‘’with an air of brooding over an inscrutable purpose’’ making her character unidentifiable. Whereas the European woman is talked about more clearly and the reader can easily recognise her character because she is given emotions and feeling, ‘’she had a mature capacity for fidelity, for belief, for suffering’’. In Conrad characterising each woman in such different ways, the reader feels as though the European woman is more relatable as opposed to the native woman who is not expressed with feelings. This lack of human expression in the description of the African woman, as commented on by Achebe, created a noticeable barrier between the complexity of natives and Europeans. For the most part, the natives are not given any dialogue but instead their speech is replaced with ‘’a violent babble of uncouth sounds’’. Achebe however, refers to two significant parts of the novel when native Africans are given English dialogue. These are when the cannibals request the humans to eat, ‘’catch ‘im. Give ‘im to us. ’’. As well as the famous announcement, ‘’Mistah Kurtz—he dead’’. When first read, the reader thinks of these as high points for the natives because they appear to be at the same level as the Europeans in terms of getting dialogue ithin the novel. Chinua Achebe opposes this by stating that in reality they constitute some of his best assaults as these examples of dialogue in fact degrade the natives. This changes the reader’s perspective into assume that through the use of grunts and incoherent speech they are inferior and inarticulate in comparison t o the language used by the Europeans. This difference in amount and quality of dialogue between the Africans and colonising Europeans contributes to making Heart of Darkness an essentially a racist novel. The novel reveals the Africans being reduced to metaphorical expanse of dangerous and dark jungle of animals into which the European colonists venture. Chinua Achebe is correct in criticising Heart of Darkness as a racist novel, this is seen particularly through Conrad’s dehumanisation of the Congolese natives. Throughout the novel Conrad’s descriptions of the natives are used to create the idea of uncivilised, savage being whom cannot be of the same standards as the Europeans. Conrad’s most effective way of dehumanising the African people is through his use of imagery, ‘’a whirl of black limbs, as mass of hands’’. This does not give the impression that these are human beings but instead that they are just parts of humans, therefore making them seem incomplete and inferior in comparison the way Europeans are described. This imagery is also important when Conrad describes native workers as ‘’decaying machinery’’, this creates the image that the Congolese are not valued as humans, as Europeans are, but rather as disposable articles who can easily be replaced after they have done their work. The language choices in which Conrad has made also have a great impact on the way the natives are perceived. By using phrases such as ‘’the beaten nigger groaned somewhere’’, the Congolese natives are referred to in a very uncivilised manner. A way in which no European would ever be described leads the reader to believe that the Africans are in fact inferior to the Europeans, making them less of a human. These descriptions make it evident that Conrad’s writing involving the natives made them appear beast-like and savage therefore dehumanising them in a way that can only be seen as racist. Although these racial depictions may not be used to knowingly dehumanise and objectify the Congolese people, Chinua Achebe rightly criticises Heart of Darkness as a racist novel. The constant comparison between the two cultures, African and European, are simply explained as one being civilised whereas the other is portrayed as savage. The unavoidable reality that Conrad’s descriptions of the natives were accurate expressions of the European perspective justifies Achebe’s assertion that Heart of Darkness is essentially a racist novel.

Writing Style of Scarlet Letter Essays

Writing Style of Scarlet Letter Essays Writing Style of Scarlet Letter Paper Writing Style of Scarlet Letter Paper Essay Topic: The Scarlet Letter Adultery, betrayal, promiscuity, subterfuge, and intrigue, all of which would make an excellent coming attraction on the Hollywood scene and probably a pretty good book. Add Puritan ideals and writing styles, making it long, drawn out, tedious, wearisome, sleep-inducing, insipidly asinine, and the end result is The Scarlet Letter. Despite all these things it is considered a classic and was The Scarlet Letter is a wonderful and not so traditional example of the good versus evil theme. What makes this a unique instance of good versus evil is that either side could be considered either one. Hester could very easily have been deduced as evil, or the bad guy, as she was by the townspeople. That is, she was convicted of adultery, a horrible sin of the time, but maybe not even seen as criminal today. As for punishment, a sentence to wear a scarlet A upon her chest, it would hardly be considered a burden or extreme sentence in the present day. Or Hester can be seen as rebelling against a society where she was forced into a loveless marriage and hence she would be the good guy, or girl, as the case may be. Also the townspeople, the magistrates, and Chillingworth, Hesters true husband, can be seen in both lights. Either they can be perceived as just upholding the law -she committed a crime, they enforce the law. On the other hand are they going to extreme measures such as wanting to take Pearl, Hesters daughter, away just because Hester has deviated from the norm, all to enforce an unjust law that does not. Although the subjects of the novel do apply to important issues in history and could have had influences on the time period, they were not great.

Online learning Essay Example | Topics and Well Written Essays - 500 words

Online learning - Essay Example The most effective way to learn these skills is to develop those while one is still a student. Life after education is a lot more complicated than what most students think especially when there is a need to deal with many things all at the same time. Oftentimes, there is a need to meet hectic deadlines and perform tasks that need to be studied thoroughly. On such situations, one needs to organize the things that should be done according to their importance. While organization skill in online learning allows the students to prioritize their goals, in the workplace, it allows one to focus and meet the deadlines without compromising the quality of the work (â€Å"Organizational Skills,† n.d.). Organization skill, as used in the workplace, improves my efficiency as it enables me to finish the necessary work load. As organizational skill develops my efficiency, time management skill improves my productivity as it enables me to maximize my time and effort. As applied in the workplace, time management skill allows one to exercise full control over his/her schedule and allocate ample time for different tasks that need to be done (Foltynek & Motchyka, 2009; Roper, 2007). In relation to organization skills, effective time management skill improves my professional career as it develops my productivity. Aside from the skills previously mentioned, effective communication skill is also important in online learning and in the workplace. Professionals highly depend on their effective communication skill as it determines whether or not their message is clearly understood by the receiver or they clearly understood the message of their leaders (Johnson, n.d.). Effective communication skills would enable me to express my ideas and comments effectively, objectively and politely. In addition, communication skill helps me establish connections

Religion and Society Essay Example | Topics and Well Written Essays - 1500 words

Religion and Society - Essay Example Bureaucracy is the regularized procedure, and formal divisions of responsibility characterize its structure and set of rules and regulations to control activity in the government and large organizations.Bureaucratization of religion is seen in Middle East over past half-century. In Middle East three religious processes have grown together. Two things are seen in Middle East:1.Growth of fundamentalism that has received worldwide attention both by the international establishments and journalists. 2. Bureaucratization of religion and the state co-optation of religion. The bureaucratization of religion focuses on the chain of command of religious professionals and the state co-optation of religion focuses on their neutralization as political rivals. Fundamentalism, the bureaucratization of religion and state co-optation of religion has become intertwined in equally supportive as well as in hostile relations in Jordan. Bureaucratization of religion and politics is also seen in contemporar y Iran where there is due to emphasis on Shia radicalism, national character and revolution. In Iran, the relationship between politics and religion is because of historical context from the past time, and the role of religious leaders in the Iranian political movements and setup. It is said that the Iran has introduced radical sect of Islam for its national character of independence and for its historical culture and tradition to show itself as a great regional and world power. Shi'ism is an end product of the Iranian historical traditions of state, religion, and politics, and of its cultural contributions to the Islamic and world civilizations. Therefore, a remarkable continuity in Iran's past heritage of asserting her independence in the modern world of global transformation which is led by the superpowers of this modern world. Just like Zoroastrianism was of the ancient Sasanid Persia, Iran is the motherland of Shi'ism and Shi'ism is an integral part of Iran (Johnstone,2008). Another example for the Bureaucratized religion is Saudia Arabia.Although Saudi Arabia is thought to be the most religious among all Muslim countries, the question of who in the kingdom determines its central Islamic tract has been the subject of controversy since its foundation. The formation of Saudi Arabia in the early twentieth century involved the unique requirement of the Wahhabi da'wa in the service of the political aims of the Saudi family, Al Sa'ud. The regime has not been without its enemy, but for the most part the Al Sa'ud has been able to contain them. However, since the Gulf War, the social and economic problems that have inundated the country have led to the rise of a radical Islamic fundamentalist movement that has challenged Saudi Arabia's public role as the one Islamic country that has successfully combined culture, tradition and modernity (Wilson, 1986). Religiosity is a term used in sociology that refers to many faces of religious activity, belief and dedication. Religiosity refers more with how religious a person is, and less with how a person is religious in terms of practicing certain rituals, telling the myths, knowing some specific symbols, or accepting certain doctrines about his/her duites and life hereafter. Most of the debates in the study of religion have grappled over conceptualization issues that are really measurement issues. Much had been written in press in the 1960s and 1970s for the typology of the church-sect. Following that period people have seen similar disagreements about secularization which depend heavily on how one decides to measure the concept. Now we argue on what leads to a strict church (Hill & Hood,1999). Life would be more simpler if we could all use the same set of conceptual measures, apply them consistently, and be able to compare our findings systematically (Harvey Whitehouse,2000). Emile Durkheim(1858-1917) is considered to be the father of sociology. He is recognized for making sociology a science, and making it part of the French academic

International Agenda Setting Conference Assignment - 2

International Agenda Setting Conference - Assignment Example We hope that you will comply with our request to keep the sound at a minimum during your services. We simply ask to keep the music down to a level that is not disturbing to others. This will keep a more peaceful community that can maintain good relations with one another. The neighbors and I agree that writing this letter would be appropriate. You are just as much a part of this community as anyone and a respectful letter is well deserved. I feel that before the city counselor authorities are involved, it is best to consult you first. One change I will execute in my upcoming presentation is to participate more with individual classmates Other students deserve more involvement with my discussion. By questioning my fellow classmates and receiving questions, the presentation is bound to be more fun and interesting. Before the presentation will I ask the students to write down their questions in order to not forget them. During my presentation, I will call on a few people and ask questions. Students will have a chance to voice and hear opinions concerning the topic. This change will allow for more attractive and unbiased presentation. The narcotizing function can be described as giving an appearance of contributing to a cause by excessive mass media coverage when in reality there is no contribution to the problem, people are only informed of the problem. In other words, the media’s wide coverage gives the assumption that something is being done, but the doing is superficial. â€Å"Exposure to this fold of information may serve to narcotize rather than to energize the average reader or listener† (Marris, P., Thornham, S. 22). The term function is typically stated as dysfunction because of its negative outcomes.  

Strategic Importance of GAP Essay Example for Free

Strategic Importance of GAP Essay GAP is the single most important development project affecting Turkeys regional relations. Its area of operation borders Syria and Iraq, covering close to 30,000 square miles, about 9. 7 percent of Turkeys total territory. About 6. 1 million people, nearly 10 percent of Turkeys population, live there. The reluctance of international financial institutions, especially the World Bank, to finance dam building in disputed river basins meant that GAP had to be almost entirely domestically financed. This region is relatively undeveloped. Agriculture plays twice the role in the areas economy (39. 6 percent versus 17. 7 percent) that it does in the Turkish economy as a whole, while manufacturing is about half as important (11. 7 percent against 25. 2 percent) as in the entire country. The region only produces about 4 percent of the national income and ranks low in almost all aspects of development, including education and purchasing power. GDP per capita in the southeast region has been roughly 55 percent of the Turkish average (Turkish State Institute of Statistics, 1997:722). GAP is an ambitious project to narrow this gap. When completed, it will regulate 28 percent of Turkeys total water potential, generate 27 billion kilowatts of electrical energy, and irrigate more than 4. 2 million acres of land, thus adding another 50 percent to Turkeys arable farmlands. The amount of agricultural land irrigated by the State Hydraulic Works Administration and the total hydraulic energy (42,162 billion kilowatts) generated in Turkey will be doubled. Moreover, expanding irrigation will allow the production of a larger variety and more profitable crops, hich should ease Turkeys balance-of-payments difficulties. When the total irrigation is completed in the GAP region, the total irrigated area is projected to constitute 19 percent of the total irrigated land in Turkey (21 million acres). Power generation is as important as irrigation in GAPs plan. Dams on the Euphrates account for more than 33 percent of current hydroelectric production in the country, with another 14 percent from the Tigris. In sum, almost half the countrys total hydroelectric generation is being met from dams on these two rivers. By improving living standards, GAP is expected to reduce and perhaps reverse the persistent emigration from the area. Finally, it is hoped that GAP will eventually solve social and economic issues that have led to armed conflict: the bulk of the Kurdish population lives in this poorest part of Turkey. Unequal distribution of land here is a major economic problem that has political implications. â€Å"Some 61 percent of the farmers (about 150,000 families) own less than five hectares (12 acres), and 10 percent of the population own 75 percent of the land. The social structure has remained virtually unchanged since feudal times, with wealthy Kurdish landowners owning dozens of villages† (Bruan, 1994: 26). The tendency of all the riparian states to use the water problem as a domestic ideological tool exacerbates the problem. As Kut and Turan suggest, â€Å"Water disputes may be handy to politicians in personifying real or perceived outside threats in the domestic context, and in this way serve to unite the society against foreign enemies and mobilize support for the government† (1997:140). Indeed, the water issue has been effectively used in projecting the developmental needs in each country as strategic priorities and in defining water as an indispensable part of independent, autonomous development. The maximalist positions that all parties adopt regarding this issue might indeed be explained through such ideological imperatives (Kut Turan, 1997). Conclusion Strategic considerations and recent developments have also had a major impact on the water issue. While Turkish-Iraqi relations have been shaped by events in the Persian Gulf region, Syrias stance has been affected by the growing cooperation between Turkey and Israel. There are many reasons for this relationship, but one significant factor is Turkish concern over Syria, and this is in large part related to the water dispute. By shifting the strategic balance toward Turkey and against Syria, the alignment also strengthened Turkeys hand in the water issue (Muslih, 1996:124). From Israels perspective Turkey is the only potential source of water imports. From the perspective of Turkey, having Israel as a credible ally on the southern border of Syria helps ease tensions over the water and related Kurdish separatist activity originating in Syria. All these developments suggest that Syria can no longer use the â€Å"ethnic card† in bargaining over water with Turkey. An additional factor here is the potential for Turkish-Israeli economic cooperation related to GAP, the expansion of agribusiness that uses irrigation, and related industrial projects. An official protocol between the GAP administration and the government of Israel in conjunction with the International Cooperation and Training Center of the Israeli Ministry of Foreign Affairs, for instance, is underway, in which the two sides will cooperate on technology and training. In broader terms GAP could contribute to regional development, including potentially involving Syria in peaceful cooperation. A memorandum of understanding signed between the GAP administration and the International Center for Agricultural Research in Dry Areas in Syria on June 26, 1999, for instance, aims to develop an agricultural research center in the GAP area and monitor national resource utilization. Such confidence-building measures can prove crucial for a cooperative solution to the water dispute. Although Turkey is not a direct party to the peace process it has many expectations from a developing peaceful environment in the region. Despite being only on the periphery of the Arab-Israeli conflict, Turkeys internal and external security has suffered from terrorist and Islamic radical movements that flourish in the region. The Gulf War had devastating effects on the economy of the eastern and southeastern provinces in Turkey and contributed to rising separatist PKK activity in the area. Peaceful southern neighbors would help defuse tensions based on developmental gaps between the region and the rest of the country and increase trade. A more peaceful Middle East, if achieved, is likely not only to ease tensions over the Euphrates-Tigris Basin but also create an environment for a cooperative solution to the issue. Delinking the water issue from the wider security concerns, Kurdish ethnic problems, focus on regional underdevelopment, and optimal utilization of water resources instead can itself be instrumental in building regional cooperation in the Middle East. References Tomanbay, Mehmet (2000). TURKEYS APPROACH TO UTILIZATION OF THE EUPHRATES AND TIGRIS RIVERS , Arab Studies Quarterly, 02713519, Spring, 22(2):79-101Z Demirel, K Kulege (2004). Heavy metal contamination in water and sediments of an estuary in southeastern Turkey. International Journal of Environment Pollution. Geneva: 21(5):499 Ibrahim Kaya (2005). â€Å"Possible Turkish Water Export As A Tool For Peace And Stability In Middle East,† The Journal of Turkish Weekly. Retrieved Dec 11 from http://www. turkishweekly. net/news. php? id=3758 John Waterbury, Transboundary Water and the Challenge of International Cooperation in the Middle East, in Water in the Arab World: Perspectives and Progress, ed. Peter Rogers and Peter Lydon (Cambridge, MA: Harvard University Press, 1994 Gun Kut (1993) â€Å"Burning Waters: The Hydropolitics of the Euphrates and Tigris,† New Perspectives on Turkey 9, 2:1–17. George Gruen (1992). The Water Crisis: The Next Conflict, Los Angeles: Simon Wiesenthal Center John Kolars (1994). â€Å"Managing the Impact of Development: The Euphrates and Tigris Rivers and the Ecology of the Arabian Gulf: a Link in Forging Tri-riparian Cooperation,† Ali I. Bagis, ed. , Water as an Element of Cooperation in the Middle East (Ankara: Hacettepe University. Y. Bakour (1992). â€Å"Planning and Water Management of Water Resources in Syria,† in Le Moigne et al. , Country Experiences with Water Resources Management: Economic, institutional, technological and environment (Washington, D. C. : World Bank Frederick W. Frey (1993). â€Å"Power, Conflict and Cooperation,† Research and Exploration: Water Issue 9: 18–37 Suha Bolukbasi (1993) â€Å"Turkey Challenges Iraq and Syria: The Euphrates Dispute,† Journal of South Asian and Middle Eastern Studies 16, 4. Turkish State Institute of Statistics (DIE) (1997). Provincial and Regional Statistics, Ankara: DIE Armelle Bruan (1994) â€Å"The Megaproject of Mesopotamia,† Centrepiece (March– April) Gun Kut and Turan (1997) â€Å"Political-Ideological Constraints on Intra-Basin Cooperation on Transboundary Waters, † Natural Resources Forum 21 Muhammed Muslih (1996). â€Å"Syria and Turkey: Uneasy Relations, † in Henri J. Barkey, Reluctant Neighbor: Turkeys Role in the Middle East, Washington, D. C. : U. S. Institute of Peace Press.

Traditional and Folk Media in Development Communication Role

Traditional and Folk Media in Development Communication Role Role of Traditional and Folk Media in Development Communication Development Communication: Development communication is the kind of communication which is functional to the prompt conversion of a country and the mass of its people from the insufficiency to the self -moved state of economic progression that creates possible enormous social equivalence and the higher implementation of human potential this is known as the process of Development Communication. Media: The means of communication to the large audience through newspapers, television and radio etc. Traditional Media: It is the time privileged, predictable means of the mass communication which includes the mediums of communication before the dawn of internet such as newspapers, television, magazines etc. It is also known as the old way of communication. Role of Traditional Media in Development Communication: Communication is the key to human development. For the development process people’s participation is the key element to the progress. Communication is the essential to the development task in many ways. For example, it permits proposers, when classifying and framing development programs and to check with people in command to take into account their requirements, attitudes and traditional information. Only with the process of communication the project recipients will become the major performers to make development programs successful and for this purpose Traditional media is a very important and operative component in the way of communication for the development process. Traditional media procedures are portion of the means of life of a community and deliver satisfactory means of fetching development issues on its own terms into the community. Media is known as the source of entertainment but with the quotient of entertainment it can be a revolutionary giant in the society. In the society media can highlight the different issues of the society and can expose the corruption and made people realize about the certain things and led them to the way of development. Traditional media like television, newspaper is playing a vital role in the society. The attainment of agricultural development programs in many developing countries mostly depends on the nature and the magnitude of use of mass media in deployment of people for the progress in the society. Developers in emerging countries recognize that the expansion of agriculture could be accelerated with the active use of mass media in the society. Radio, Television has been much-admired to be the most operative media for disseminating the methodical knowledge to the masses. In a country like Pakistan and India, where the literacy level is very low-slung, in those countries the choice of communication media is of dynamic status. In this esteem the television and radio are the important mediums for those who cannot read, as these mediums transfer the contemporary agricultural skill to the knowledgeable and uneducated farmers alike even in the internal areas, within short period. In country like Ind ia farm and home transmission with agricultural shove were familiarized in 1966, to instruct the farmers on the usage of numerous technologies to improvement the agricultural development in their society. Media is providing rights education and building the society. Traditional media also aware the masses from social and economic levels. The very important role played by the traditional media is to educate the people. Like in Pakistan many development projects like â€Å"Prha Likha Punjab† is helping people to get education and this add is run by television and its creating awareness of education amongst the people. The programs like AUO are also run Media is also very vital for human, development, bringing health and education material to isolated towns in the countries from Uganda to Nicaragua. But as the familiarity has shown and the freedom of the media can be delicate and simply bargained. It is quite strong that to support the growth and media need the accurate milieu in terms of liberties, dimensions, and checks and balances. Folk Media: The type of media which is usually used at the small cluster or local level to communicate with the society like folk choral, drum beating, native riddles, folk dancing, wall chalking, poetry of local saints and the local theaters which originate under the realm of folk media. Folk media is also known as the basic media or community media. It is the face to face communication procedure and it is very operative as the audience have the straight communication with the medium or the communicator. Role of Folk Media in Development Process: Folk media is the inimitable in the nature, as it is look like the day-to-day life pattern of the rural masses. This type of media is a source of prevalent entertainment for the audience of rural areas, in addition to providing education and information to the people of the society. Countries like Pakistan, India, Bangladesh has a rich inheritance of folk art, folk tales, folk dance, classics, ballads and dramas that can be used for the development work in the society. Folk art is a purposeful and unprompted form of art. Basic media is very beneficial to contract with the issues which is very sensitive for the society like of health, where face to face communication might not be appropriate. The folk media is used as to reach the people in the process of change and development of the country. Folk media have a extraordinary impression on the rustic society because of their adequate idioms, purposeful significance and entertainment component. Countries like Pakistan and India who have more rural areas than urban and have low rate of literacy and have intense heritage of culture, in those places, Folk media can overcome the exertion of language, dialogue, words and other communication barriers like, understanding, clarification, curiosity, attitude and perception. In India with 35 per cent of the population is uneducated and with the media’s reach principally constrained to urban areas-information, education and entertainment do not grasp a gr eat majority of the people of the society. The Indian society is considered by a multifaceted social system with dissimilar caste, dogmas, and the communities. The rate of illiteracy and poverty in the Indian society auxiliary to the scantiness of the mass media to stretch almost 700 million people who reside in village. To those people, the mass media is demonstrated to be glitzy, objective and implausible in the contrast with the conversant recital of traditional artist with whom the people of that particular area could not only understand and hear but even touch passionately. Back in the struggle times of India these execution arts have frolicked a vigorous role in dispersion the essence of freedom movement. Many plays, street theatre took place and it helped in the revolution also. Issues like polio immunization, family planning, Aids, construction of toilets, dowry etc which are common in the rural areas, the awareness about these issues has been promoted by this medium because this medium is common to them and effective to them For example the stories about the energy conversion, dowry etc are explained in the form of Ballad in Indian and Pakistani society. A ballad is a poem habitually set to the music and is often a story told in the form of a song. The folk arts like Dholki Baris, Loknatya, Jatra†, Keertana†, Puppetry, etc., have been used by the amount of communal personnel, campaigners, and political leaders and the developing agencies to instruct the rural masses and to broadcast innovative information. This media have created a marvelous impact within the society in persuading the attitudes of the people towards the issues in the past. But now a days things have changed the developmental authorities have loosened their attention towards the folk media and focused on the fast emerging electronic media. The new age electric communication appliances hold a strange charisma for the people involved in the development work. A perilous look at the appearances of these contemporary media reveals that virtually all of these appliances require a lot of substructure conveniences like the electricity, the computer facility, Internet connection, telephone connection etc., this type of communication remains to the people who can afford it and it is seen that the richer gets rich because who can afford these appliances the development is bounded to them only but is also a fact that as long as this form of media is esteemed, they can be kept blooming for future peers. This form of media is the great treasures of culture and tradition which helps the society to groom as well by the quotient of serious art and entertainment.